This study explored the ways in which young Latino men construct their masculinity and create conversations on social media regarding the way they were raised and socialized to be men. Machismo can be harmful to men who endorse it and for the people around them as well. Because machismo is prevalent in the Latino culture, a strengths based lens was used to identify the negative aspects as well as the positive (caballerismo). Five videos found on TikTok were analyzed in their entirety for data collection. The videos ranged from 47 seconds to 44 minutes that included young Mexican and Central American men identifying their struggles with machismo. Six themes were found throughout the 5 videos which were the topic for discussion in this paper. Findings suggest that young Latino men are leaving behind machismo and leaning towards caballerismo in their everyday lives. These men are choosing to ask hard questions about their masculinity and creating community on social media while also starting conversations around machismo and the harmful effects of it.
